Dreams Drive Destiny

You may think that side hustles are a Gen Z thing, but really the reason most people get side jobs is because the math doesn’t always math. When expenses exceed income, and you always end up with more month than money.

My parents worked their 8-to-5 jobs during the week, and spent their Saturdays farming in the village. They were also urban farmers with a kitchen garden – growing Sukuma-wiki (Kale/Collard greens), herding goats, and raising chickens in the city – the hustle was (and still is) real. They sold the surplus eggs and chicken, and a goat or two during Idd and Easter turning necessity into opportunity. This second income stream wasn’t just for survival, it gave us stability.

A side hustle is more than extra cash. It’s a pathway to financial freedom, a safe way to test-run your retirement plans, while sharpening your entrepreneurship skills and marketability. Long before WhatsApp, TikTok or Instagram, in the days when Facebook was the trending social platform, I built digital footprints for small businesses – setting up domains, emails, and social media accounts. I even became their marketer. This hustle opened many doors, eventually landing me a role as head of digital sales at a major company.

I’m not ‘aura-farming’ here, there’s a lesson in all this. Review your skills, and ask yourself – “What do people need? What problem are they having? What solution can you provide? Is it something that they’d be willing to pay for?”

Start small – work your hustle on weekends and evenings, steadily grow your side hustle until its revenue matches or surpasses your main income. Save, invest, and reinvest until your hustle becomes a business that can stand on its own, and might even employ others.

It’s time to show up for yourself. This isn’t a hobby – you are laying the foundation of your future. Your dreams become a reality if they are fuelled by discipline and determination.

Interested in having more money than month? Grab my book, “Are You Good with Money?” – a practical workbook for financial freedom and stability. DM me and order your copy.


Feel free to connect with me – @KagoTMD on Instagram, TikTok and LinkedIn, or stay updated via The Money Diaries WhatsApp Channel.

If you're interested in watching full video essays of this and other topics I've discussed here, visit and subscribe to my YouTube channel.

Let's build your future, together.

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